The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
On the occasion of Karnataka Rajyotsava, Ather Energy, India’s leading electric two-wheeler manufacturer, is introducing Kannada language on the dashboard of its family scooter, Rizta.
In line with the growing demand for dash cams, which in turn is a result of increased road safety awareness, Uno Minda, a leading Tier-1 supplier of proprietary automotive solutions to Original Equipm...
Samsung, India’s largest consumer electronics brand, announced the rollout of Digital Car Key compatibility with Mahindra Electric Origin SUVs through Samsung Wallet, offering more car owners a seamle...